Sports is one of the most important (if utilized properly) sectors that can play an important role in the reconstruction of India after the Covid-19. It is natural to wonder how the sports sector, which empties crores of rupees out of the government coffers every year and does not return any significant tangible and intangible benefits to the nation, is going to play a major role in the reconstruction of our country. Sports is a major industry that earns billions in revenue and creates millions of jobs in developed countries such as the United States, Australia, the United Kingdom, and New Zealand. In developed countries, a significant percentage of the working population is employed in the sports industry. But in our country, despite of high unemployment and poverty, we have not yet considered sports as a source of revenue or employment.
For many of us, sports is just seen as one of the easy ways to get admission for higher education or to get a government job. For our central and state governments, it is simply a matter of winning a few medals at the Olympics, the Asiad, the Commonwealth Games, or the National Games. The central government spends crores for the training of Indian athletes and when they win medals, the government gives lakhs as medal bonus. Moreover, state governments give them crores as cash prizes. Now some state governments and corporate houses have introduced special “Condolence” prizes to all the athletes who failed to win any medals. Further, the governments also provide them government jobs. When the retired athletes start coaching academies, the governments again give crores for setting up and running the academies. It is a very common and genuine doubt as to what benefit such a sports system could give to the rebuilding of our nation.
White Revolution and Green Revolution played major roles in the construction of modern India. Now, it is the time for SPORTS REVOLUTION. Sports can take India to new heights by generating billions of rupees as revenue and millions of jobs without spending any more money from the public exchequer, but by simply changing our mindset.
SPORTS REVOLUTION, the new sports book written by Sijin BT, sports management guru and the founder of Sports & Management Research Institute (SMRI) describes how India can make revenue and generate employment from sports industry.
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