What is Sports Industry? Why do Indian sports not develop like American or European sports? Many have these questions in their mind unanswered. This book gives the answer and shows the way!! Sports is a big industry worldwide, which generate millions of jobs and billions as revenue. But in India, sports is not developed as an industry and moreover, governments are spending billions from the public exchequer for sports.
Sijin B T, noted sports management guru, business coach, sports promoter and writer describes how India can generate billions of rupees as revenue and millions of jobs without spending any more money from the public exchequer. Sijin B T is the founder of the Sports & Management Research Institute (SMRI).